On the heels of Sephora revealing its new “CBD at Sephora” requirements last month, Lord Jones– the first cannabis brand the appeal seller embraced– has launched its official venture into the facial skin care category: Lord Jones Whole Plant Solution Acid Mantle Repair Work CBD Moisturizer.
As an early disrupter in both the high-end marijuana and CBD appeal spaces, Lord Jones has stayed a market leader for its forward-thinking method to the emerging CBD skincare market, which is projected to be worth $959 million by 2024, according to a current report from cannabis market intelligence and strategic consultancy firm Restriction Partners
Revealed exclusively on its own e-commerce site on March 10, the item will roll out throughout choose Lord Jones retail partners nationwide and in within its 21 Sephora endcaps in New York, California, Colorado, Illinois, and Massachusetts along with on Sephora.com next month. Its latest launch joins its best-selling body care items: High CBD Body Cream, Royal Oil, Tamara Mellon High CBD Formula Stiletto Cream, Strong Chill Balm, High CBD Body Oil, and High CBD Bath Salts. Lord Jones expanded to 282 Sephora shops at the start of the year.
” When we launched at Sephora two years earlier, we were the only [CBD] brand in a national appeal retailer. At that time, CBD was not yet readily available at mainstream retail and might just be found at select indie stores or dispensaries,” said Lord Jones creator and CEO Robert Rosenheck. “Sephora was a visionary partner and joined us on our mission to stabilize marijuana usage in the wellness classification. The passage of the Farm Bill in December 2018 opened a floodgate and now there are countless brand names including traditional appeal brand names getting in the space, creating a labyrinth for the customer to browse. For us, CBD isn’t a trend, it’s all we do.”
Started in 2017 by Rosenheck and his partner, Lord Jones chief brand officer and co-founder Cindy Capobianco, the company itself was acquired for $300 million last year by the Canadian marijuana corporation Cronos, permitting increased costs for product development and retail expansion.
” One of the starting concepts of Lord Jones was to present best-in-class skin care solutions with the finest ingredients for unrivaled efficiency,” stated Capobianco. “Going into the face category was a natural next step for us. Many of our customers have actually been utilizing our multi-purpose Royal Oil as a face oil, however for our very first devoted Lord Jones face product, we wanted to break brand-new ground.”
While the majority of Sephora’s internal competitor CBD brand names are best-known for facial serums like Saint Jane, Prima, and Flora Bast, Lord Jones is taking on a completely different and mainly unidentified issue and solution in skin care: the acid mantle. What precisely is it?
” Many people do not know what the acid mantle is.
Inside each 1.7-ounce glass container, a thick, creamy formula is instilled with 250 milligrams of complete spectrum, hemp-derived CBD oil blended with a pH balanced formula including a five-ceramide complex (substances similar to those naturally occurring in the skin), hyaluronic acid, sunflower seed oil and sustainably-sourced squalane (the natural skin hydrator our sebaceous glands make) that replenishes moisture for smooth, supple skin. A luxe, gold-plated spoon is also consisted of to massage the moisturizer into the face. Lord Jones Whole Plant Formula Acid Mantle Repair work CBD Moisturizer retails for $75
” This is a formula that will change the method people think about skin care,” included Capobianco. “We wanted to handle the obstacle of looking after an often overlooked part of your face.”
Lord Jones’ brand-new moisturizer assures to rebalance and fix every skin type and it provides. La Mer who?